Incorporating Media Into the Curriculum


(Elementary & Secondary)




An Introduction to Media Literacy: The Why, What & How-To’s

An excellent introduction to Media Literacy Education – the web site covers the need for ML education as well as the principles which govern it.

Media Education in Canada (Elementary & Secondary)


Media Awareness Network 

One of the leading sites on Media Literacy Education world-wide, these two Canadian Heritage sites are full of practical resources. Check out Jo Cool or Jo Fool [Cycle 3] (; Media Awareness Network’s Lesson Library [Elementary & Secondary] (; and, Edu-Action’s Teaching Resources [Elementary & Secondary] (


University of Oregon’s 18 Basic Principles of Media Education 

The University of Oregon’s 18 Basic Principles of Media Education aren’t meant for direct consumption by elementary students but rather guideposts for their teachers.


Project Look Sharp’s 12 Basic Principles

A smaller, less detailed version of the Media Awareness Network – Project Look Sharp outlines its 12 basic principles (as opposed to University of Oregon’s 18) and, like MAN, it offers ideas for incorporating Media Literacy in the classroom [Elementary & Secondary].


Media Literacy Clearinghouse 

Definitely the Internet encyclopedia of Media Literacy – if you can’t find it on this site, it probably doesn’t exist. Topics covered include Advertising, Assessment, News & the Media, and Propaganda.


Media Channel (Secondary) 

Media Channel is a global organization promoting the democratizing of the news media. Though not directly involved with Media Literacy, the site offers an excellent and unique perspective into news-gathering. Check out Getting Heard: The Media Access Toolkit (

It also contains an excellent teacher’s guide to Media Awareness (


Media Awareness


Don’t Buy It! (Elementary) 

An absolutely excellent PBS site for the understanding of media. It also has a teachers’ section packed with cross-curricular lessons and resources.


Media & Behavior WebQuest (Secondary) 

Definitely written for the Secondary Cycles, this WebQuest is comprehensive in its cross-curricular examination of media and society. Be aware that completion of the entire WebQuest will take a considerable period of time.


Cary Bazalgette's Framework For Approaching Media Texts (Elementary & Secondary)

 The site contains focal questions to ask when approaching media texts – single page site, simple and direct.


Media-Wise (Elementary) 

Media-Wise is a family-based rather than educationally-based site; however, you might want to check out the Facts & Tips section ( Its well put-together and quick to reading due to the style of notation.


Assignment: Media Literacy (Elementary & Secondary)


This is simply the most comprehensive Media Literacy curriculum on the Internet today. Designed by the Discovery Channel for Maryland’s Department of Education as a pilot project, the material covers Early Elementary through senior Secondary. A must-read for the Media Literate teacher.


From the site: A comprehensive new curriculum resource designed to strengthen media literacy and communication skills and promote reading, writing and critical thinking skills for students in grades K-12.  ASSIGNMENT: MEDIA LITERACY provides all the tools you need to help students explore the impact of media and technology in our society. 


Designed in alignment with rigorous state curriculum frameworks, ASSIGNMENT: MEDIA LITERACY is the first comprehensive approach to embedding media literacy skills into subject areas of language arts, social studies, health education, family and consumer science, and the fine and performing arts.


Nielsen Media Research

Home of the famous Nielsen rating system, this site explains just how it works.




Advertising’s 15 Basic Appeals (Secondary) 

A single page outlining the 15 basic appeals advertisers use to get your attention.


Common Advertising Strategies (Elementary) 

Listing the 10 most common advertising strategies used to sell people under 18, this site can be used in conjunction with the Advertising All Around Us lesson plan (



Media Literacy: The Power of Image... A Television Commercial WebQuest (Elementary)

This site is a WebQuest for Elementary students focusing on the TV advertisements and their effectiveness.


Most Common Adjectives & Verbs in Advertising (Elementary & Secondary) 

Again, a single page web site outlining the 20 most common verbs and adjectives used in advertising – a good beginning point for a Language Arts lesson plan.


Most Persuasive Words Used in Advertising (Elementary & Secondary)

Again, a single page web site outlining the 20 most persuasive words used in advertising – a good beginning point for a Language Arts lesson plan.


Most Commonly Used Words in Advertising (Elementary & Secondary)

Yet again, a single page web site outlining the 20 most common words used in advertising – a good beginning point for a Language Arts lesson plan.


Who is the Audience? (Secondary) 

Every media message is designed specifically to appeal to a "target audience."  Posted within the web page are several advertisements taken from newspapers and magazines. Also included within the page are questions students could ask regarding the possible target audience.


Print & News Media


Checklist for Analyzing Print Media (Secondary) 

A comprehensive checklist detailing questions to be asked when evaluating an advertisement – mood, design, text & context, language, typeface and possible theme.


CNN Learning Resources (Elementary or Secondary ESL)

Each module includes the full text of each story and interactive activities to test comprehension. The learner can choose to read the text, listen to the text, and view a short video clip of the story. Each module is designed for ease of use so the learner can use it independently. The instructor can also incorporate any story into class activities and lesson plans. 


Color, Contrast & Dimension in News Design 

This web site is quite unique in the manner in which explains artwork in relation to the delivery of the news.


Cyber Newseum

Basically, a cyber museum of 20th Century news events, this site may be useful to explore theme, slant and focus with a class.


Grade the News (Secondary) 

Grade the News allows students to act as an executive editor, deciding what or what not to print.


Visual Literacy


Is Seeing Believing? (Secondary) 

A remarkable site outlining the various techniques used in digital manipulation of the media. This is perhaps the most comprehensive site of its sort on the Internet.


Learning From Pictures (Secondary) 

This site is the home of the Media Literacy Review. In itself a good publication; however, it provides a wide range of links to world-wide image libraries.


The Violence Formula: Analyzing TV, Video and Movies (Elementary & Secondary) 

The site, part of the Center for Media Literacy (, defines the formula used for  depicting violence on TV.


TV Confidential (Elementary & Secondary) 

PBS-produced TV Confidential is a fictional depiction of the inner workings of a TV news studio. It should be used in conjuction with the $ 19.95 video (


Visual Literacy (Secondary) 

A simple site outlining the basics of visual literacy as it applies to graphic arts.



Critical Thinking


Bermuda Triangle WebQuest (Secondary) 

This site is a cross-curricular WebQuest in which students explore the possibility of a Bermuda Triangle, stressing logic and creativity equally.


Contrast & Compare (Secondary) 

Contrast & Compare is an excellent lesson plan examining one story from two different news sources.


ICYouSee: T is for Thinking (Elementary) 

Simple rules for effective and safe web research.


Internet Detective (Elementary) 

An interactive web site instructing proper Internet search techniques.


Mission Critical (Secondary) 

From the site’s home page: “Mission: Critical is an interactive tutorial for critical thinking, in which you will be introduced to basic concepts through sets of instructions and exercises. Formal instructional materials have been kept to a minimum, in order to take advantage of Mission: Critical's interactive format. Through immediate reinforcement for right and wrong answers to a series of increasingly complex exercises, you will begin to utilize the essential tools of intellectual analysis.”


Note: This site is not for the timid but it is comprehensive in its approach to critical thinking.


Truth or Fiction? (Elementary & Secondary) 

Truth or Fiction relates urban myths or common rumors and researches the truth or fantasy behind them.


Urban Legends (Elementary & Secondary) 

The “grand-daddy” of all urban legend sights.


Use, Evaluate, and Treat Critically Information Received From the Mass Media (secondary) 

An interactive site detailing advertising, media literacy and critical thinking.


Evaluating Web Pages


A simple Power Point presentation outlining web site evaluation techniques.